Pinterest is a very unique social media website that appeals to both individuals but also small and large online businesses. One of the unique things about Pinterest is the fact is revolves around images and being visually interesting based on all the images its users pin. While you may have an individual member pin a photo of their favorite artist, businesses can also take powerful imagery pertaining to their products or services and reap the rewards of viral sharing among Pinterest members.

Many images that are pinned are interesting and creative or bold and make a statement. The more creative the images you pin, the greater chance of gaining followers and having others not only share your pins but if you associate a URL with each image then fans will follow your URL and can drive traffic and sales to your business.

Using images pertaining to your business will help you develop a fanbase but, you can take it further by asking your followers what they think about your product, service or brand and if you can make improvements to your business. Because Pinterest users love sharing other peoples’ pins, this viral aspect of Pinterest has caught the attention of internet marketers as well as online and offline businesses.

While approaching Pinterest marketing requires a process compared to other social media sites like Facebook and Twitter, Pinterest offers business owners the chance to engage their audience in a somewhat different manner helping them to gain better understanding of their target markets.