Pinterest as a marketing tool is fast becoming a popular choice amongst internet marketers. Explained in basic terms, Pinterest allows you to upload and post images on pinboards which can then be shared amongst friends and followers. Pinterest also permits you to add a caption to your image which can provideyour image with even more publicity, particularly if you use a clever catchphrase or keywords. There are many benefits to Pinterest marketing and here are a few interesting facts about this relatively new marketing tool that you might like to know.

Pinterest is now considered to be the fastest growing social media site making it the third most popular after Twitter and LinkedIn. Pinterest boastsit receives over 100 million visitors per month, which is truly remarkable given it was only created in the beginning of 2010.

It is believed that the majority of Pinterest users are female and this is explained by the fact that the most popular categories on Pinterest are arts and crafts, fashion and house and home. Despite havinga strong female following, men are also becoming increasingly familiar with this new social media platform and more and more business are using Pinterest as a marketing tool to help promote their business.

Another interesting fact about Pinterest is that visitors generally spend more time on this social media than any other. Browsing is very popular and given the vast quantity and quality of images there are millions of images and categories now uploaded for viewing.

However you choose to use Pinterest, it is clear that as a marketing tool it is highly effective. So if it’s money you are out to make this social media marketing tool will prove itself to be extremely beneficial.